James and I own Babbl, a social media management company, looking after social media accounts for over 30 businesses across the UK.

For this issue of Savvy Women I thought I would share with you some tips for getting the most out of LinkedIn. Many people avoid this platform, for a number of reasons, but when it’s used well it can be a great shop window for you and your business. After all, the professionals on there are also all consumers too.

So the first tip is to be you! Sounds simple enough but we mean really show your personality, it is possible to do this whilst remaining professional. Don’t be afraid to share your views and have opinions, it will help people get to know you and it is ‘you’ they will decide whether to work with or not.

Our next LinkedIn tip is to use hashtags on your posts, but no more than three and wherever possible don’t include URL’s in your posts as LinkedIn restricts them, a LOT!

Like most social networking, don’t constantly post salesy posts about your business, people will checkout. Instead tell them what you’re upto that day, share a video of something you’re working on, ask for advice, share your expertise. When people start to engage with you they will check out your profile and what you do anyway.
Remember to build your network full of people who are your ideal clients. The search facility on LinkedIn is really strong and you can narrow people down by job title and area too. Use it and help your network grow. Another way to grow your network is get in on the conversations. Don’t just put content out there regularly and hope for the best. You need to comment on people’s status, engage in conversation, get to know people and get seen. If you’re doing this the connection requests will start pinging through.

Finally, a great analogy we heard recently is this; social media is all noise and you have to make yourself heard. If you’re in a busy pub and the crowd is rowdy sometimes you can barely hear the people you are with, but if you dropped a pint glass the place would immediately stop, fall silent and look around. You need to be the pint glass!

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