Innovative. Creative. Natural. Fun.

The full range of carpets from British brand ‘Alternative Flooring’ is sure to get the creative streak in you fired up. They’ve always been different and a little bit edgy and they keep pushing the boundaries with every new launch.

Floor Factory in Derby are proud to be a flagship stockist of Alternative Flooring, showcasing their full range of beautiful carpet designs. The new curve stand in the Floor Factory showroom is a unique concept in carpet design. Where you can sit and use the online tools to design and build your own rug using hundreds of rug border options for a truly bespoke addition to your home. Use the room visualiser tool to see what your wall to wall carpet may look like in your home.

Alternative Flooring exhibit a cheeky sense of humour and a modern mix of award winning collections that explore texture and celebrates colour. They pride themselves on their natural products using wool, sisal, coir and jute. So if you love to be natural but dare to be different, this is the brand for you.

You can layer up with leather, suede and cotton borders, along with piping, to make a statement piece for your room. And as you can choose the exact size of your rug, it will fit perfectly and exactly where you want it in your home. Perfect for those unusual shaped spaces.

The Quirky B range of runners and carpets are full of colour and pattern. These bold designs push homeowners to stop being matchy-matchy and get mix-and-matchy! The world’s most inspirational interior designers are telling us to clash fabrics and stimulate the senses. Pattern is re-emerging in every area, from tiles to wallpaper, and carpets are no exception. So visit Floor Factory in Derby and find hundreds of carpet colours and patterns that are sure to appeal to many personal tastes.

Be Yourself. Be Alternative.


Floor Factory can be found on the Derby Trading Estate off Stores Road, close to the Pentagon Island in Derby. They are independently owned which means a wider choice of brands than the flooring chains.

With over 4,000 square feet of showroom filled with thousands of samples of carpets, vinyls, laminates and wood flooring, along with LVT brands such as Amtico and Karndean, you will be spoilt for choice.

But with experienced staff on hand to help and advise this won’t prove too overwhelming. The design stations and room visualisers in store means that there’s lots of help on hand to help you choose wisely.

Floor Factory

Unit 6, Derby Trading Estate,

Stores Road 


DE21 4BE

01332 986261